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Great Thinkers: 'The Power of a Brand'
The concept of brand can be something of a mystery. It’s one of those things that’s hard to measure but is of immense value.

Yannick Oswald
Jun 6, 2022
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The Current Market Turmoil
Navigating the current market turmoil is no doubt a challenge. Negative sentiment has taken over, but there are reasons to be optimistic.

Yannick Oswald
May 23, 2022
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The Legend of the Market Pull
If you are in a good market, it will carry you forward, beyond what perhaps some teams and investors deserve… But what is this market pull?

Yannick Oswald
May 11, 2022
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It is time to go out, again!
How can you say we are sort of out of the pandemic without saying we’re out of the pandemic? On my transatlantic flight two weeks ago...

Yannick Oswald
Apr 12, 2022
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Become a Mangrove 2022 Fellow.
After the success of the 2021 edition, we have decided to do a second edition of our Mangrove Fellows programs.

Yannick Oswald
Apr 6, 2022
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Getting Ready. The Dataroom.
There is so much going on; what on earth should I put in the data room? Here is an overview of the five elements you need.

Yannick Oswald
Mar 8, 2022
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Great Thinkers: 'The Future of Space'
Space is a $300B industry. This is about 7x bigger than AI & robotics combined... By 2025, it should hit $2.3T. Let's double click on this.

Yannick Oswald
Jan 31, 2022
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What happened, and what will happen?
2021 was a crazy year in so many ways. VC funding went through the roof and Europe exploded. There were also a couple of great surprises...

Yannick Oswald
Jan 18, 2022
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Asking the right questions
Creativity is one of the superpowers of entrepreneurs. For VCs, it is all about asking the right questions to spark it. Let’s find out how.

Yannick Oswald
Dec 7, 2021
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Are you a product or feature?
'What do you think? Is this a product or a feature?' Let’s look at some examples and elements that will help you articulate your answer.

Yannick Oswald
Nov 2, 2021
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Focus on winning, not competing
It's wild out there. The world is awash with cash. And with it comes competition. Ha! Let's focus on how it can make your company better.

Yannick Oswald
Sep 19, 2021
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What's your tagline?
Be different. Crafting a tagline for your business is one of the most useful branding exercises one can perform early on.

Yannick Oswald
Aug 10, 2021
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The 3 questions you must answer
To identify great tech startups, I like to ask entrepreneurs & myself the following 3 questions. Why Now? Is there a Need? Can you prove it?

Yannick Oswald
Jul 12, 2021
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Drinking from a hose
Have you ever tried to drink from a hose? Trust me; you will last 15 secs... An excellent analogy to what it's like to run a great startup.

Yannick Oswald
Jun 27, 2021
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Become a Fellow.
It's that time again. We are hiring two interns for a 6 months period after the summer.

Yannick Oswald
Jun 18, 2021
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Too much capital raised? Now what?
Some thoughts on the DNA of a good VC funding round and how to avoid the cap table crunch?

Yannick Oswald
Jun 7, 2021
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The right mindset for raising venture money
The best way to approach VC meetings is with a different mindset - the mindset to maximize the return you get on the time you spent with VCs

Yannick Oswald
May 25, 2021
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One more, from Seed to IPO. Walkme goes public.
Yesterday our company Walkme announced that it would go public on the Nasdaq. This is the next company that we backed from seed to IPO...

Yannick Oswald
May 18, 2021
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You are hyped. What's next?
Hype is one of the most powerful tools for startups to get visibility early on. But, you can’t create lasting value on hype alone.

Yannick Oswald
May 3, 2021
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Avoid the Expert Trap
What a ride we are on! I am in venture for 5 years now. Looking at the industry's status, it feels like tech is only getting started.

Yannick Oswald
Apr 13, 2021
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How to choose your seed investor?
Picking the right investors is crucial for startups, especially at the early stage. Here some thoughts on what to look for...

Yannick Oswald
Mar 28, 2021
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Guest Post: Cofounders. How to choose and deal with them?
Today we cover a topic that doesn't get too much attention: How to make sure you choose the right cofounders. Here are some do’s and don'ts.

Yannick Oswald
Mar 5, 2021
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The rise of B2C SaaS 2.0
Enhancing software with physical products impacts metrics positively. When you can touch something, it is just more difficult to let go...

Yannick Oswald
Feb 25, 2021
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The Startup Jiujitsu!
There is no scientifically accurate approach to budget break-downs. The key is to have a strategy, with proximate objectives first.

Yannick Oswald
Feb 16, 2021
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