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Yannick Oswald

The most ambiguous term in startup land

The reality is most people aren’t that familiar with the definitions of ARR and MRR. And, to be fair, these abbreviations can be misleading.

Yannick Oswald

Why Cash is King!

One of the first things I often discuss with my SaaS founders is the pros and cons of monthly vs. annual subscription plans. This choice...

Yannick Oswald

Why are investors obsessed with churn?

Churn is one of the most misunderstood numbers in consumer investing. Make sure you are focused on the RIGHT core action to measure it.

Yannick Oswald

How to measure a consumer brand?

First of all, happy new year to everyone! I couldn't be more excited about the 2020s. As we are heading into this new decade, I continue...

Yannick Oswald

What Is the Value Of An Active User?

One year ago I wrote about the rise of B2C SaaS (or consumer subscription models). As businesses are moving from linear transactional...

Yannick Oswald

The 4 rules of building a B2B sales team

Building an inside sales team is a key concern of B2B SaaS founders when they reach out to me. I wanted to share some insights here on...

Yannick Oswald

So you are building a B2C SaaS freemium model? 🔥

As explained in a previous post, I am excited about the B2C opportunities that lie ahead of us in the coming years. Here some insights on...

Yannick Oswald

One SaaS KPI to rule them all - the Magic Number 💫

Last week I had a board meeting with one of my favorite and fastest growing SaaS companies in Europe, RedPoints from Barcelona. I wanted...

Yannick Oswald

Why I am excited about B2C SaaS 🚀

Most of you know that I am big fan of B2B SaaS. I absolutely love the business model and had the opportunity to work with and learn from...

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