Yannick OswaldOct 11, 2020The most ambiguous term in startup landThe reality is most people aren’t that familiar with the definitions of ARR and MRR. And, to be fair, these abbreviations can be misleading.
Yannick OswaldSep 14, 2020Why Cash is King!One of the first things I often discuss with my SaaS founders is the pros and cons of monthly vs. annual subscription plans. This choice...
Yannick OswaldAug 21, 2020Why distribution is the #1 reason for startup success (Part 1)There are three main product distribution hacks to do drive growth of a consumer product early on. Let's have look at each one of them.
Yannick OswaldJun 8, 2020Why are investors obsessed with churn?Churn is one of the most misunderstood numbers in consumer investing. Make sure you are focused on the RIGHT core action to measure it.
Yannick OswaldFeb 1, 2020How to be the next Queen / KingAh! So I see you, too, are one of those people who want to take over the world and change it for the better. Welcome, friend! You have a...
Yannick OswaldJan 19, 2020Selling stuff online... in a truly 'digital first' world...A few of weeks ago, Casper's S-1 filing unleashed a new wave of discussions on the business model viability of heavily venture funded...
Yannick OswaldJan 7, 2020How to measure a consumer brand?First of all, happy new year to everyone! I couldn't be more excited about the 2020s. As we are heading into this new decade, I continue...
Yannick OswaldNov 10, 2019What Is the Value Of An Active User?One year ago I wrote about the rise of B2C SaaS (or consumer subscription models). As businesses are moving from linear transactional...
Yannick OswaldApr 22, 2019So you are building a B2C SaaS freemium model? 🔥As explained in a previous post, I am excited about the B2C opportunities that lie ahead of us in the coming years. Here some insights on...
Yannick OswaldFeb 20, 2019Sybel - 5 reasons we investedMangrove recently led the Seed round of Sybel, the world's first platform for high-end audio content. With smart speaker adoption...
Yannick OswaldAug 10, 2018Why I am excited about B2C SaaS 🚀Most of you know that I am big fan of B2B SaaS. I absolutely love the business model and had the opportunity to work with and learn from...