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Yannick Oswald

The most ambiguous term in startup land

The reality is most people aren’t that familiar with the definitions of ARR and MRR. And, to be fair, these abbreviations can be misleading.

Yannick Oswald

Why Cash is King!

One of the first things I often discuss with my SaaS founders is the pros and cons of monthly vs. annual subscription plans. This choice...

Yannick Oswald

Why are investors obsessed with churn?

Churn is one of the most misunderstood numbers in consumer investing. Make sure you are focused on the RIGHT core action to measure it.

Yannick Oswald

How to be the next Queen / King

Ah! So I see you, too, are one of those people who want to take over the world and change it for the better. Welcome, friend! You have a...

Yannick Oswald

The 4 rules of building a B2B sales team

Building an inside sales team is a key concern of B2B SaaS founders when they reach out to me. I wanted to share some insights here on...

Yannick Oswald

One SaaS KPI to rule them all - the Magic Number 💫

Last week I had a board meeting with one of my favorite and fastest growing SaaS companies in Europe, RedPoints from Barcelona. I wanted...

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